Participate in Marblehead civic life for any length of time, and you’re bound to get your hands on one: a gift certificate — or maybe even a gift basket — provided to a fundraising auction or silent auction by a local merchant.
Marblehead is not alone in this regard. According to one study, small businesses donate 250% more than large businesses to local nonprofits and community causes.
We highlight this on the eve of this weekend’s Christmas Walk & Holiday Stroll because that annual party the business community will be throwing for the 52nd time is hardly a one-off. Our small businesses support the local community year-round, even if those contributions aren’t always accompanied by caroling, hot cocoa and festive greens.
A great way to say “thank you” is to keep your holiday gift-giving dollars at home, and gratitude is hardly the only reason to do so.
As you pop into local shops this weekend, take note of the care with which our local merchants have curated their offerings. It may seem like Jeff Bezos’ online megamall has “everything,” but inevitably in our local shops you will discover items that would be hard to find elsewhere.
(By the way, while Amazon claims to be committed to reducing its carbon footprint, all those planes, trains and delivery vans are still not exactly the most planet-friendly way to get that gift to your door.)
Perhaps more importantly, you will have a far greater assurance of an item’s quality at a small business. And on the off chance something goes awry requiring an exchange or return, you will also be far more likely to be dealing with someone who wants to make things right.
That level of customer service is just one manifestation of the passion small business owners tend to bring to their work. Like everyone, they would like to earn a living. But in addition, small business owners make the investment and take the risk to open their doors because they believe what they have to offer — whether it’s the perfect outfit, eye-catching jewelry, a satisfying meal or your next great read — is something you should be able to access without leaving your hometown.
Healthy local businesses also help foster a healthy local community. They create jobs — often the ones young people can walk or ride their bikes to, providing them valuable first work experiences that build skills for the rest of their lives.
So, by all means, cheer on Santa and Mrs. Claus as they cross the harbor by lobster boat. Enjoy the Gingerbread Festival at the Lee Mansion, the church fairs and the parade.
But consider dropping a few dollars with our local merchants as well. Doing so is playing your part in a virtuous circle that makes local jobs, unique shopping finds — and jolly lobster boat rides — possible.
