BUSINESS SPOTLIGHT: All Chic 152 sells clothing and accessories

The following is an interview with Siobhan Phelan, Owner/Buyer of All Chic at 152, conducted by Discover Marblehead. To learn more about the business, stop by the store at 152 Washington St. or check out their website at

All Chic 152 owner Siobhan Phelan: ‘I love all the customers and their pets who pop in’

Tell us about All Chic at 152. All Chic at 152 is a boutique with clothing from the U.S., Canada and Europe. We sell trendy and affordable clothing and accessories for women. One of my favorite things to do is shop for unique pieces for my customers/clients. We have new merchandise arriving daily and I love every minute of it!

What made you decide to open your store? I started in business in 1992 with my first store, Rags to Riches, which I owned for many years before it was destroyed alongside my shoe store, Funky Feet, and many other businesses in the devastating fire on School Street on February 19, 2003. Shortly after the fire, I went into real estate but within about a year, I decided to reopen Rags to Riches on Pleasant Street. When I began heading in the direction of selling new clothing, I moved my store to 41 Atlantic Ave. Not long after that, I opened All Chic Boutique and moved down the street. After many years at that location, we relocated to Florida, where I continued to sell real estate. When I returned to Marblehead, an overwhelming number of people requested that I reopen. So, in October 2021, I opened All Chic At 152 and I am so happy I did!

What is the best piece of business advice you’ve ever received? My parents always told me, “If you work hard, you will be rewarded.” I can truly say they were right.

What is your favorite spot in Marblehead, and why? My favorite spot in Marblehead is Washington Street. The foot traffic is awesome, and I love all the customers and their pets who pop in to do some shopping and visit with me.

What is something people would be surprised to learn about you? Something people may  be surprised to know about me is that I was born and raised in Dublin, Ireland, and I love to get my hands dirty in my garden.

The business spotlight is a weekly feature published in partnership with Discover Marblehead. Discover Marblehead is “dedicated to the promotion of our majestic seaside town of Marblehead, Massachusetts. Our mission is to highlight local businesses, tourism, community events and attractions through social media, email marketing and community outreach.” To learn more, visit

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Leigh Blander is an experienced TV, radio and print journalist who has written hundreds of stories for local newspapers, including the Marblehead Reporter. She also works as a PR specialist.

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