The following is an interview with Diana James, owner of Living Swell, conducted by Discover Marblehead. To learn more about the business, stop by the store at 34 Atlantic Ave. or check out their website at livingswellmarblehead.com.
Tell us about Living Swell and why you started it.
In 2015, I decided to open a design studio/boutique in Marblehead as an extension of my interior design business. I wanted to create a place where people would be inspired by my unique design style and discover an extraordinary selection of hand-chosen, curated collections. The boutique, Living Swell, embodies a timeless coastal vibe, while always being on the forefront of style. Our interior design services include kitchen and bath design, home renovation, project management, yacht design, bespoke window treatments, upholstery and products and interior decoration and design.
What is the best piece of business advice you’ve ever received?
Some of the best advice I’ve ever received during my career includes “Design with intent,” “Trust your instincts” and “Own your style.”
What is your favorite spot in Marblehead, and why?
My favorite spot has always been the north side of Fort Sewall, looking out over the water to Beverly and Manchester.
What is something people would be surprised to learn about you?
People might be surprised to learn that when a good song comes on at Living Swell, we break out into total dance mode.
The business spotlight is a weekly feature published in partnership with Discover Marblehead. Discover Marblehead is “dedicated to the promotion of our majestic seaside town of Marblehead, Massachusetts. Our mission is to highlight local businesses, tourism, community events and attractions through social media, email marketing and community outreach.” To learn more, visit discovermhd.com.
