one of Marblehead’s newest businesses, Hooked Nutrition opened its doors just about three weeks ago, serving heathy smoothies, teas and coffees.
“I’ve always looked at Marblehead as a healthy, active community,” said owner Marinda Robtoy. “I just really felt like Hooked would be a great addition to the town.”
Robtoy lives in Marblehead and in addition to Hooked at 126 Pleasant St., she owns Nautical Nutrition in Salem. The pandemic spurred Robtoy to find a purpose that could fit both her passion for nutrition and her role as a new mother.
“I really wanted to create something where I could be a mom, help support my family and provide the community with something great,” she told the Current.
Since then, Robtoy has collaborated with other nutrition-minded business owners and developed her business into something more than a drink shop.
Having been in the health and wellness industry for over a decade, Robtoy’s goal is to provide “fun, positive education on what should be going into your body.” She is always looking for people interested in the health field, and walk-ins are more than welcome in Hooked Nutrition to receive personal wellness advice and coaching.
To appeal to the community at large, Robtoy is very active on Instagram with the handle hooked.nutrition. To attract younger crowds, she plans to offer a student happy hour from 2 p.m. to 3 p.m. every weekday when students can buy drinks at reduced prices. Hooked Nutrition’s calendar also includes Teacher Tuesdays, offering discounts to anyone employed by the school system, and First Responder Friday.
As for the menu, the extensive flavors on offer are customizable, and new combinations are always being made. Robtoy has built up her inventory of flavors over the years by simple mixing and matching, as well as collaborating with other business owners.
“We just have fun with it,” she said.
Special offers may be put on the menu for new seasons or upcoming holidays, such as the Magician’s Tea in honor of the Marblehead High sports season. Robtoy also offers allergy accommodations and vegan options.
So far, Robtoy sees Marblehead as a great place to grow her business and settle her family.
“We’re just really looking to be a part of the community.”