After five decades as a fixture in downtown Marblehead, Tory’s Jewelry is preparing to close its doors, marking the end of an era for the Washington Street shop and its generations of loyal customers.
Owner Tory Kelley opened the business in 1976, turning her longtime love of jewelry into a career. Before establishing the store, she designed and produced her own jewelry line, which she sold to retailers.
Today, the store offers a variety of jewelry, including necklaces, bracelets, earrings and rings.
Kelley’s decision to close wasn’t easy. However, after more than five decades in business, she felt it was the right time to pursue other interests and spend more time with family.
“I love this, but I would love to go out on a high note so I can still do the things I want to do,” Kelley said.
When the store first opened, Kelley made everything she sold. As the business grew, she began working with other jewelry makers and suppliers to expand her offerings.
Throughout the years, Kelley said, customers always came first.
“I have always wanted to have something for everyone and make people happy with what they’ve purchased,” she said.
Over five decades, the store has weathered the Blizzard of 1978 and the COVID-19 pandemic. During pandemic restrictions, Kelley found creative ways to serve customers. Some slipped notes under the door, and Kelley arranged their purchases.
Another challenge, she said, was balancing the demands of running a business while raising her two children, now 36 and 42.
“Retail can be rewarding, but it is 24/7. It’s a commitment,” Kelley said.
For Kelley, one of the most rewarding aspects of owning the business has been building relationships with customers and their families. She said she is grateful for the community’s support and the longtime customers who have returned to the Marblehead store over the years.
“That’s what 51 years adds up to — many generations,” she said.
When Kelley announced her retirement on social media, the response was overwhelming.
One woman shared how Tory’s Jewelry had influenced her since she was a teenager, inspiring her love of collecting jewelry and eventually becoming a jeweler herself.
“Thank you for the memories and your influence on a young jewelry collector and now artist,” she wrote on Instagram.
Another customer recalled a treasured purchase from decades ago.
“I still have a bracelet my husband bought me 35 years ago when we lived in downtown Marblehead. And I still wear it all the time,” she wrote.
In retirement, Kelley looks forward to spending more time with her grandchildren, tending her vegetable garden and skiing.
Tory’s Jewelry began its closing sale Thursday, Nov. 5, with merchandise available while supplies last. Kelley plans to remain open through the holidays.
“This has been a great part of my life,” Kelley said. “I am grateful for the support of local people.”
