Marblehead-based Bond Coffee Roasters is out with a new blend in honor of New England Patriots rookie quarterback — and emerging fan favorite — Drake Maye.
The coffee, called Wake with Drake, is meant to fuel Patriots fans heading into the Super Bowl — and the early mornings that come after it.
The release follows Stellwagen Beer Company’s recent debut of Love the Drake Lager.
“We saw the beer and thought, that’s great — but some of us need to be emotionally invested by 9 a.m., not noon,” said Bond Coffee co-founder Chris Buchanan. “You can’t responsibly place your faith in a rookie quarterback without coffee.”
Unlike its fermented counterpart, Wake with Drake is “designed for early mornings, irrational optimism and the annual ritual of explaining to your kids why this year feels different,” according to a press release from the company.
Buchanan said the roast pairs best with Sunday kickoffs, preseason hot takes and the belief that “development, culture and vibes are trending in the right direction.”
Since the blend launched, the Patriots are undefeated — winning 100% of their games during what Bond calls the Wake with Drake era. The company declined to confirm causation but described the timing as “encouraging.”
Learn more about Bond Coffee Roasters HERE.
