BUSINESS SPOTLIGHT: Get to the point with Holly Shuman Acupuncture

The following is an interview with Holly Shuman, owner of Holly Shuman Acupuncture at 118 Pleasant St., conducted by Discover Marblehead. To learn more about her practice, visit

Tell us about Holly Shuman Acupuncture and why you started it. Holly Shuman Acupuncture is a boutique-style practice that focuses on women’s health with a particular interest in fertility. I started as a general practitioner treating a variety of conditions — like pain, insomnia and digestive health — but the demand for fertility support was so great I decided to specialize in helping families from preconception to postpartum. I adore Marblehead and was thrilled to relocate my Boston practice closer to home. As the pandemic continued on longer than anticipated, it was the perfect time to introduce myself to a new community.  

Holly Shuman

What is the best piece of business advice you’ve ever received? My mentor encouraged me to “bring my whole, most authentic self” to my work. She also told me to listen without judgment and remain approachable to foster connections with patients. With clinical experience, I witness the best results with patients who feel my genuine compassion for them.

What is your favorite spot in Marblehead, and why? I have a few but I really love to sit by the water at Little Harbor. It’s the sweetest little inlet with gorgeous lighting on a late summer afternoon. It’s even better with a lobster roll!

What is something people would be surprised to learn about you? Prior to practicing acupuncture, I co-created, owned and operated award-winning restaurants in Brookline and Natick. After 24 years in the food business, I was ready for a new lifetime pathway. 

The business spotlight is a weekly feature published in partnership with Discover Marblehead. Discover Marblehead is dedicated to the promotion of Marblehead. Our mission is to highlight local businesses, tourism, community events and attractions through social media,

email marketing and community outreach. To learn more, visit

Melissa Stacey

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