BUSINESS SPOTLIGHT: The Preppy Stitch is making its mark

The following is an interview with Gabrielle Rogers, owner of The Preppy Stitch, conducted by Discover Marblehead. To learn more about this boutique monogram and embroidery shop, visit

Tell us about The Preppy Stitch and why you started it. The Preppy Stitch is a boutique monogram and embroidery shop focused on elevating the everyday and honoring the tradition of the monogram. We’re located in Marblehead and we provide embroidery services for many items for your home, weddings and travel. We love helping our clients create a personal gift for a friend or a special monogram to help their personality shine through. Recently, we launched Gabrielle Bettacchi Bespoke, our line of personally-designed crests. These crests are perfect for weddings, families or new babies. The reason I started the Preppy Stitch was because I love all things monogrammed, celebrating the everyday and finding small ways to turn moments into memories.

Gabrielle Rogers of The Preppy Stitch COURTESY PHOTO

What is the best piece of business advice you’ve ever received? The best piece of advice I’ve ever received is, “Find your niche.” As a business owner, it’s important to find your niche so you’re not trying to be everything for everyone.

What is your favorite spot in Marblehead, and why? Aren’t we just so lucky to live here? It’s hard to pick just one spot, so I would say anywhere that is right on the water. That’s what makes Marblehead so special.

What is something people would be surprised to learn about you? I really want to be in a flash mob. Sadly, I think that trend has passed. But it would have been so much fun to participate in one!

The business spotlight is a weekly feature published in partnership with Discover Marblehead. Discover Marblehead is dedicated to the promotion of Marblehead. Our mission is to highlight local businesses, tourism, community events and attractions through social media, email marketing and community outreach. To learn more, visit

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Leigh Blander is an experienced TV, radio and print journalist who has written hundreds of stories for local newspapers, including the Marblehead Reporter. She also works as a PR specialist.

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