Business spotlight: Compass Coaching wants to help you find your way

The following is an interview with Amy Tate Berenson, owner of Compass Coaching, conducted by Discover Marblehead. To learn more about Amy’s coaching business, go to

Amy Tate Berenson runs Compass Coaching. COURTESY PHOTO

Tell us about Compass Coaching and why you started it. At some points in my life, I’ve been uncertain about what work I really wanted to pursue. It can be unsettling, undermining one’s confidence. After 35 years in corporate for-profits and nonprofits, I sought a different, more fulfilling direction. When I discovered coaching, I knew it was the right fit and a culmination of my prior experience. I became a professionally-certified career and fife coach and started Compass Coaching to help adults find work that aligns with who they are and what’s important to them. Most of my clients are in a place where they are thinking about a career transition or are already making a change. Some have other life goals such as making an important decision, clarifying direction or building confidence. Sessions run about an hour, typically every other week. It isn’t a quick fix — the process takes approximately four to six months. To make the time most efficient, I work online. I also believe it’s important to offer a preliminary session at no cost (or obligation) so people can experience coaching, ask questions and learn about the process. 

What is the best piece of business advice you have ever received? After college, I was uncertain about what I wanted to do for work. I met a family friend, a retired successful banker. He gave me an important piece of advice: “Don’t make your goal about the money. If you want to be happy in your work, find a job that’s right for who you are and what you enjoy. That is the place where you will be most successful — and the money will follow.” It’s part of the reason I became a coach later in life. 

The other key advice was from a dear friend: “I believe most people want to do the right thing and do the best they can.” We humans don’t always get it right, so it’s important to assume positive intent before judging someone’s actions or words.    

What is your favorite spot in Marblehead and why? There are two places I love to visit in town, and each offers a different perspective. At Fort Sewall, the view up harbor and out to the sound is spectacular. I love sitting on “our” bench given in memory of our loved ones. The view is especially beautiful on a summer’s afternoon when the setting sun lights up the Neck and the green lawns and blue harbor colors pop. There’s also the junction of Pleasant and Washington. My husband and I love to observe all the people and goings-on anytime of day. And we always enjoy running into old friends and making new ones.  

What is something people would be surprised to learn about you? Maybe some don’t know I am ambidextrous. I use both hands for all racquet sports, write with my left and golf with my right.

The business spotlight is a weekly feature published in partnership with Discover Marblehead. Discover Marblehead is dedicated to the promotion of our majestic seaside town of Marblehead. Our mission is to highlight local businesses, tourism, community events and attractions through social media, email marketing and community outreach. To learn more, visit

Melissa Stacey
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